Reviews matter to your customers, Google, and your business growth goals. They help build trust, drive sales, contribute to SEO, aid customer decision-making, and enable problem-solving. YeS! You need to focus on getting and responding to reviews if you want to grow.
Your reviews are such a powerful tool for converting customers and helping you rank higher on Google. In fact, 87% of consumers read a company’s reviews before deciding to purchase or visit.
At YeS!, we take a proactive approach to generating reviews from your customers, monitoring and responding to them to position your company in the best light possible. Getting and responding to reviews helps prospective customers see your business as the obvious choice for their needs.
We’ll set up your account inside our reviews dashboard and build a micro-web page where your live reviews from across the web will be displayed. For many of our clients who generate a lot of reviews, this page actually serves as another directory and is actually indexed by Google. YeS! This helps your search visibility.
Along with a reviews badge on every page, we add a reviews page and live reviews feed to your website. This live streaming content helps your prospects read WHY they should choose your services and confirms to Google that your business has expertise, authority and trust (EAT).
Depending on your customer database, we’ll recommend and implement an automated reviews generation strategy to ensure we are asking and getting consistent reviews and feedback on your most important review channels – Google and Facebook especially.
YeS! You need to respond to every review. In fact, 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews. But don’t worry, we also take care of that through our Reviews service. We’ll take the time to meaningfully engage with reviewers to convey your business cares about customer service and feedback. These review responses also serve as an important indicator for Google.
YeS! As part of our monthly marketing consulting, we’ll continuously monitor the reviews coming in for your business. Not only do we respond, but we identify any consistent customer feedback issues we may see and bring them to your attention as part of our monthly marketing consulting service. Sometimes reviews can also help identify gaps in the customer journey that impact your customers’ steps from Awareness to Conversion to Retention to Recommendation.
Additionally, if we see that you’re not generating a consistent amount of reviews, we’ll identify and implement regular review request strategies to make sure you do.