Developing and implementing an proactive email marketing strategy can help drive awareness, generate leads, continuously connect with those leads, convert and help retain your customers.
Email lead generation depends on your business’s offering and the solutions you provide to your customers’ biggest problems. YeS! We’ll work with you to understand and identify these opportunities and then recommend and implement an awareness and lead-gen email marketing strategy that’s best for your marketing and growth goals.
Now that you have the lead, what do you do with it? At YeS!, we work directly with you to identify each problem that you solve for your current and prospective customers. Then, we craft messages around those solutions to help guide these prospects to choose your business to help solve their problems.
The key? We create short bursts of compelling, creative email copy that solves each individual problem as an email marketing lead-nurturing campaign.
It’s true that your greatest source of new business is from your existing business. So, why not capitalize on the customer base you already have? YeS! We’ll work with you understand how finitely we can segment your current customer base – depending on your customer data, email platform and priorities. Then, we’ll identify messaging, frequency and other key pieces of your email and marketing strategy to drive retention revenue.