YeS! Print advertising and direct mail can be effective pieces of your marketing plan depending on your customer demographic. Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.
Let’s discuss these initiatives as part of your overall marketing strategy.
At YeS!, we recommend incorporating print advertising and direct mail as a part of your overall marketing strategy. So, when when we recommend print advertising and/or direct mail as part of your marketing program, we’ll suggest it as part of your total growth marketing strategy.
We’ll also recommend investing in repeat print ads or direct mailers, not just a one-time spend. The average consumer needs to see your brand in some way 7-8 times to actually remember it.
For many businesses, print ads in the right publication at the right time drive the right customers for growth. We work with our clients to identify if and when print advertising is the right channel for you and how we can integrate it into your overall growth marketing strategy. Then, we design, copyright, produce and place the ad.
70% of consumers say direct mail is more personal than online interactions. Depending on your industry, customer demographic and geographic location, direct mail may be an important addition to your growth marketing strategy. YeS! We help our clients with direct mail options and will help you identify the best direct mail program for your budget and goals.