Your Google ads help you own the very top of the search page when your customers are Googling the services and products you provide.
If you want to immediately increase leads, sales, or traffic to your website, Google PPC is a targeted, controlled way to accomplish your goals.
If you don’t know what pay-per-click (PPC) advertising is, PPC allows companies like yours to pay a fee to advertise when consumers are searching for important keywords like your products and services. Interestingly, 92% of consumers don’t notice they are clicking on an ad when they are searching online. That’s why PPC is so effective.
Google ads allow businesses to bid on keywords for a chance to show ads in Google search results at the top of a page. That’s why we conduct thorough search volume and keyword intent research as part of your campaign strategy.
YeS! We work with you to identify your business goals, primary services, products, messaging, and customer demographics.
Then, we’ll get to work doing keyword research to evaluate things like average monthly search volume and the average cost per click. The ideal keywords have a high search volume, which means a lot of people are searching for that term or phrase, and a low cost per click, which means it doesn’t cost you much when someone clicks on your ad.
After identifying the strategy and keywords, we start building the actual ad campaign, which includes a conversion-specific landing page on your website. Campaign specifics include:
Once we launch the PPC campaign, we continue to optimize it to ensure it is performing the best it can for your budget and conversion goals. Our optimization strategy includes: