Kristi has more than 31 years of marketing, strategy and sales experience. Prior to co-founding YeS! Creative Marketing, Kristi served 7 1⁄2 years as Chief Marketing Officer of Whiteboard Marketing where she developed the agency’s processes, sales and brand strategies. Prior to her role there, she was an independent marketing consultant for more than 15 years where she provided marketing strategy and implementation for local and national clients in multiple industries. Her client base included but was not limited to Massage Envy Columbus Franchise Partners, DDS.Com, Breakthrough Sales Performance, Edwards Family Dental, Grove City Center for Dentistry, Bravo Brio Restaurant Group, Kalmbach Feeds, and Max & Erma’s Restaurants.
Kristi earned her bachelor’s degree in Journalism and Public Relations from THE Ohio State University in 1991. She started her career at Paul Werth Associates in Columbus, before moving to Max & Erma’s Restaurants where she served as marketing coordinator and then director of marketing communications before becoming an independent consultant.