Understand the 5 Key Benefits of Blogging for Your Business
With almost 5 million people active on the internet at any given time, adding a blog to your company’s marketing strategy is one of the best ways to help Google and your customers find you online.
Blogging not only helps drive traffic to your website for commonly searched questions, but it also helps you promote your products and services and helps position your brand as an authority in the industry.
Still not sure if you should add a blog to your company’s website? We’ve outlined below five key benefits of blogging for your business.
1. Blogging Increases traffic to your website by boosting your search engine optimization (SEO)
Hands-down this is the most important reason to blog. Each time you write a blog, Google sees this page a newly indexed page on your website, which provides another opportunity to show up during the search process. Google has actually published guidelines on how to optimize blogs to help businesses so they are indexed. Optimizing includes steps like how to add keywords, titles, headers and image titles.
2. Blogging helps you show up for commonly asked questions or phrases.
Also known as long-tail keywords in the marketing industry, blogging helps you show up for high-search volume phrases people search for in Google. An example of this is: “How does blogging help your business?” Long-tail keywords are considered phrases because they aren’t just a single word, like “blogging.”
In fact, 92% of all searches today are long-tail keyword searches. Many small and mid-sized businesses are not aware of this. So, when writing a blog, it’s important to write on a topic that has a high search volume, meaning it is something that people frequently search for, and in the form of a question or statement.
3. You can promote your blogs across your company’s other marketing platforms.
Your written blog doesn’t need to stop with your website. Promote it on your social media channels and emails to current and prospective customers. Consider boosting your social media blog post to your ideal customer demographic to reach potential customers who may not follow your page.
Don’t just post the link to the blog on your social channels. Repurpose snippets of the actual blog content throughout your social media content calendar. If you quoted or linked a source in your blog, be sure to tag that source in your social posts for greater visibility.
4. Blogs help position your business as an authority and expert on important topics in your industry.
By identifying the most commonly asked questions or problems your customers have, you can answer those questions or solve those problems via your company’s blog. This is a very simplified view, but, when working with our clients to develop their blog strategy, the first few things we ask are:
- “What are your customers’ most frequently asked questions?”
- “How do you answer those questions?
- What is the best resolution to your customers’ problems?
- Then, we proceed to do keyword research to identify the best long-tail keyword phrase to structure the actual blog around.
Answering questions and solving problems makes you a thought leader in any industry. When you couple those answers with the high-search volume long-tail phrase, Google will index and possibly rank your blog when a prospective customer searches.
5. Blogging helps you build backlinks to your website.
Backlinks are links that come from another website to your website. While there are more than 200 ranking factors Google uses to rank one website over another, many experts believe that high-quality backlinks is one of the most important factors.
Once you’ve published your blog, you can activate your linking strategy to get more links to your website. While this is a time-consuming and higher-level SEO strategy, it is a vital part of your overall search engine marketing goal. HubSpot provides a great list of blog backlink strategies to try.
Ultimately, developing and implementing a proactive blog strategy is an important part of your overall marketing program.